The Designer

Inspired by Milton Glaser's "I LOVE NY" logo and a hip hops classic. The tee could mean a million things.

Here is a little design history lesson for those who don't know who Milton Glaser is.

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene's advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon has become a major influencer in streetwear designs today.

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