UNDRCRWN x Brooklyn Nets & Kari Cruz for Women Of Impact Day
On Wednesday, the Brooklyn Nets will celebrate Women’s Impact Day, an annual event recognizing influential women making a difference. This year, award recipient Kari Cruz, the creative director of UNDRCRWN, will debut a special collaboration between her brand and the team: a limited edition hoodie and t-shirt inspired by New York style and basketball culture.
Talking about the design, Cruz shared, “Basketball has always been at the heart of my life. I wanted to capture how it feels to have the game at my fingertips, just like having the world in my hands with hoops at the center of it.”
She continued, “The other half of the design reflects New York style and how basketball represents the ‘pursuit of gold’—a symbol of achievement and honor. I aimed to make the design personal, while highlighting the balance of grit and glamour that’s a signature of mine and many New Yorkers. It also speaks to the dual roles I play in both basketball and fashion.
Watch the Video Here: